UK dominates with 26% of the total winners
London, 10th December, 2015: The Institute of Promotional Marketing (IPM) has celebrated UK success at the Integrated Marketing Communications (IMC) European Awards 2015, with UK agencies responsible for over a quarter (26%) of the total winners. The winners were announced at a drinks reception held last night at which six UK agencies were awarded gold (two), silver (10) and bronze (three) trophies.
TRO took home The IMC Grand Prix for Lucozade Sport, Bringing the World Cup Home, in the Sponsorship/Joint Effort/Tie-in. TRO also won awards in the Brand Building (Nissan Innovation Station at London’s O2), Innovation Idea or Concept (Nissan Innovation Station at London’s O2) and Product Launch/Relaunch/Trial Campaigns (Lucozade Sport, Bringing the World Cup Home) categories.
Leith Links enjoyed quadruple success, receiving a gold award for Sponsorship/Joint Effort/Tie-in (How IRN-BRU Owned Glasgow 2014), silver awards across Event Marketing (How IRN-BRU Owned Glasgow 2014) and Innovation Idea or Concept, and a bronze award for Integrated Communication (How IRN-BRU Owned Glasgow 2014). Another notable winner was Arc, which took home a gold for Innovation Idea or Concept (McDonald’s FryFutbol) and double silver for Direct 1:1 Communication & Digital Communication (Old Spice Gentleman Hunt) and Sponsorship/Joint Effort/Tie-in (McDonald’s FryFutbol). A full list of all UK results can be found below.
Over 60 winners were named in this year’s awards, representing 27 agencies from 8 countries. All finalists in the IMC Awards are previous winners of national integrated marketing competitions. The only way that UK campaigns can qualify for entry to the IMC Awards is by first winning a trophy in the IPM Awards.
Dominic Lyle, Director General of EACA comments: “I am delighted to see yet another successful edition of the IMC European Awards. Congratulations to all the agencies and their clients for setting such a high standard for integrated marketing communications in Europe and special congratulations to TRO and Suntory Ltd for a well-deserved Grand Prix!”
Carey Trevill, managing director at the IPM, adds: “We’re thrilled and proud to see so many of our members recognised at the IMC European Awards. With 26% of the total wins, the UK has a lot to celebrate, and has certainly led the way in integrated communications in Europe. We look forward to building on this success further in the year ahead.”
The IMC Awards are administered by the Integrated Marketing Communications Council (IMCC), part of the European Association of Communications Agencies. The IPM is a member of EACA and the IMC, and works closely with them both on supporting creativity and professional standards across Europe.
UK Results:
GRAND PRIX:
Agency: TRO
Campaign: Lucozade Sport, Bringing the World Cup Home
Client: Suntory Ltd Category: Sponsorship/Joint Effort/Tie-in
GOLD:
Agency: Arc
Campaign: McDonald’s FryFutbol
Client: McDonald’s
Category: Innovation Idea or Concept
Agency: Leith Links
Campaign: How IRN-BRU owned Glasgow 2014
Client: AG Barr
Category: Sponsorship/Joint Effort/Tie-in
SILVER:
Agency: whynot!
Campaign: Our Shout
Client: Heineken UK
Category: B2B Agency: Arc & Leo Burnett Change
Campaign: NSPCC Flaw in the Law
Client: NSPCC
Category: Brand Building
Agency: TRO
Campaign: Nissan Innovation Station at London’s O2 Client: Nissan Motor (GB) Limited
Category: Brand Building
Agency: Arc & Leo Burnett Change
Campaign: NSPCC Flaw in the Law
Client: NSPCC
Category: Cause, Charity/Non-profit Marketing or Social
Agency: 23red
Campaign: 10 Minute Shake Up
Client: Public Health England
Category: Cause, Charity/Non-profit Marketing or Social
Agency: Arc
Campaign: Old Spice Gentleman Hunt
Client: Procter & Gamble
Category: Direct 1:1 Communication & Digital Communication
Agency: Leith Links
Campaign: How IRN-BRU owned Glasgow 2014
Client: AG Barr
Category: Event Marketing
Agency: Leith Links
Campaign: How IRN-BRU owned Glasgow 2014
Client: AG Barr
Category: Innovative Idea or Concept
Agency: TRO
Campaign: Nissan Innovation Station at London’s O2
Client: Nissan Motor (GB) Limited
Category: Innovative Idea or Concept
Agency: Arc
Campaign: McDonald’s FryFutbol
Client: McDonald’s Category: Sponsorship/Joint Event/Tie-in
BRONZE:
Agency: TLC Marketing UK
Campaign: The campaign for Added Value Everywhere
Client: TLC Marketing UK Category: B2B
Agency: Leith Links Campaign: How IRN-BRU owned Glasgow 2014
Client: AG Barr
Category: Integrated Communication
Agency: TRO
Campaign: Lucozade Sport – Bringing the World Cup
Client: Suntory Ltd
Category: Product Launch/Joint Effort/Tie-in