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Peperami brings Fanimal shouting football mascot back

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Peperami is bringing back its talking Peperami mascot in advance of this summer’s FIFA World Cup in Brazil – and from May 1st 2014, consumers can win one of 1,000 Fanimal shouting football mascots every day up until the end of June, using a simple text to win mechanic. The promotion is available on every product in the Peperami range and is a core part of a £3 million investment in the brand for 2014 Earlier this year, Peperami was sold by Unilever to US firm Jack Link's, along with the rest of its meat snacks business. Alec Mellor, marketing controller for Peperami, says: “The previous Fanimal promotions were hugely successful with sales showing a 175% uplift throughout May and June in 2010 and this year we’re certain that it’ll be even bigger and better. We’ll also be going back on TV between April and June to raise brand awareness, before we unleash the Animal on Twitter where he’ll engage with fans and offer a few meaty opinions.” Mellor adds: “We know fans will be stocking up on their favourite snacks and drinks this summer and by launching our Fanimal on-pack promotion, we’re tapping directly into this snacking opportunity.” This year sees the the 21st birthday of its iconic ‘Animal’ character, and one of the longest ever running UK advertising slogans, “It’s a Bit of An Animal”, with the new on-pack and with the launch of the £3m marketing campaign which is being spearheaded by a new TV commercial that goes live from 14th April 2014. The Peperami TV ad will run alongside VOD, digital and experiential activity. 2014 has already seen the activation of Animal’s very own twitter feed, @Peperami, as the brand connects with younger impulse snackers on social media, and social media will play a bigger role as the year progresses. As he watches TV from an armchair in official Doc Martens – Animal’s signature boots – a news report shows a sight familiar to most of us of salad and vegetables being thrown away uneaten. This triggers a stereotypical ‘Animal’ reaction which results in the character, revelling in his own comparative tastiness, shouting ‘I always get my five a day’ before chomping off his five juicy, meaty fingers. The ad closes with the famous strapline: ‘Peperami – It’s a Bit of An Animal’. This year’s ad features the voice talent of Enn Reitel, known for his voiceovers in the famous Spitting Image series, and in 2015 the brand will be launching a search for new comedy talent to work on more exciting Animal adventures to further build on the Peperami comic legacy. This year will also see Peperami unleash Animal on TV abroad for the first time, in Belgium and Holland under the BIFI brand .

Lipton Ice Tea summer sunglasses give-away, sampling

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Britvic Soft Drinks is kicking off its biggest ever summer marketing campaign for Lipton Ice Tea, including a pack redesign, summer print advertising campaign, sampling and a gift with purchase promotion giving away a free pair of sunglasses. The gift with purchase in-store promotion has been launched to engage with Lipton Ice Tea’s core target audience of 18-24 year olds, driving relevancy from first glance to last drop. It will kick off in May 2014, and will offer shoppers the opportunity to get a free pair of sunglasses when they purchase a 500ml bottle at participating stores. Britvic will also be launching a summer sampling campaign to get the brand in the hands of its core audience of 18 – 24 year olds in key cities across the UK. From April 14th, a burst of out of home advertising will hit high streets in proximity to stores that stock Lipton Ice Tea. Thermal digital advertising will also be used as part of the marketing campaign, switching on when the weather gets warmer across the summer. In addition, Lipton Ice Tea will be tying up to KISS FM radio as well as driving awareness through digital advertising on YouTube and Facebook. Trial is a key element for Lipton Ice Tea, so Britvic will be sending out over 1.2m 250ml samples to its core target audience via universities and online retailers, with the ultimate goal to get more people drinking Lipton Ice Tea on a regular basis. The brand is a leader within the Ready To Drink (RTD) Tea category with 80% of UK ice tea sales coming from Lipton and with 75% of on-the-go soft drinks sales taking place between March and October. Jonathan Gatward, GB marketing director at Britvic, says: “The new design, summer marketing and gift with purchase activity, which specially targets 18-24 year olds looking for tasty refreshment on-the-go, will help drive the conversion to purchase in-store. The POS is disruptive and we know that our audience love a fashionable freebie following similar activation in previous years. ”

Doritos beat Joe Hart challenge to win European football trip

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Doritos is running an on-pack and online promotion challenging consumers to win prizes by scoring penalties in an online game against No.1 goalkeeper Joe Hart, including cash and the ultimate footballing mates’ European trip. In April, May and June 2014, every Doritos single and sharing bag will contain a unique code which unlocks a chance to play. Shoppers have to go online and enter their code to play the Doritos penalty shootout online game. Each goal scored against Joe Hart results in a prize. Players can then choose to keep their prize or risk it and take another penalty. If they score a second penalty they win a bigger prize; but if they lose they walk away with nothing. The first goal wins a free pack of Doritos, the second goal wins a cheque for £10 and the third goal rewards shoppers with £100. In addition to the on pack promotion, Doritos will also be launching its biggest marketing campaign of the year, which will encourage the nation to get involved in the penalty shootout excitement. To enter, consumers will be directed to www.doritos.co.uk to submit video recordings of why their team of three mates should be given the chance to take a real penalty against Joe Hart. Consumers can apply from April 6th 2014 up until April 18th. A panel of experts will pick eight successful teams who will compete in a live penalty shootout at the end of April. Throughout the live shootout, the teams will have the opportunity to improve their chances by enlisting the help of the Mariachi Doritos, who will do their best to distract the keeper as he attempts to save each shot. The final two teams will have the exciting opportunity to take a penalty against Joe Hart, and compete to win the ultimate mates’ football trip, flying to some of Europe’s most exciting cities, while the competition is filmed and turned into a national TV advert, to be aired throughout May and June. Taylor Jenkins, Doritos brand manager, says: “We’re really excited about the new initiative for summer. The on pack promotion and penalty shootout competitions are built around the nation’s love of football and we expect them to be hugely successful, particularly as football fever sweeps the nation this summer.” The new football initiative will be supported by a high impact marketing campaign and in store POS. Doritos is also introducing a new limited edition pack for Impulse, Doritos Jalapeno Kick .

Lucozade Sport gives away Steven Gerrard’s boots

Walkers challenges fans to ‘Go big or go home’

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Walkers is running its first ever on-pack promotion for its Deep Ridged crisps, challenging consumers to participate in a game where they may eventually win £50,000, but only by risking all their winnings so far. The ‘Go big or go home’ campaign is in shops across both multipack and single serve packs. It offers consumers the chance to win free packs or a cash prize with every purchase, which they can either stick with or go online and gamble in an attempt to increase the value of their prize, up to a maximum of £50,000. However, each time they gamble, they risk losing anything they may have won so far. The campaign is being backed by online advertising and activity across social media. When consumers go online to the ‘Go Big or Go Home’ website, www.deepridged.co.uk, they kick-start a multi-platform immersive video experience. When they enter their on-pack code into the game’s bespoke website, they see a video featuring the game’s fictional host Lester Leycroft, “a man without fear”, who introduces the game and presents them with the choice to either “Go Big” and potentially win big, or “Go Home” with their cash and avoid losing everything. Lester starts by inviting players to play for the chance to win either a free pack of crisps or a 50p Money Off Next Purchase coupon. Or they can gamble for the opportunity to win £5, then £25, then £100, then £500, then £5,000 and finally £50,000. Lester encourages “going big” at every stage, goading players to be brave and scolding those who conservatively retire “home”. The campaign includes a complete multi-device website, 25 individual videos, an online promotional video, digital banners, on-pack designs and a full social media content strategy. Advertising was created by AMV/BBDO, with website build by ACNE Productions and promotional elements created by INITIALS .

Carling British Cider attracts consumers with live ice carving

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Carling British Cider is staging a live ice sculpture carving event at London’s Victoria train station to back up its current Out of Home campaign, offers consumers samples of the drink and generate social buzz. The activity has been put together for brand owner Molson Coors by OOH media agency Kinetic Worldwide. The live event allows commuters to get up close and personal with Carling British Cider, with 100ml samples being handed out from a bespoke bar while a two metre tall block of ice is sculpted into a replica Carling British Cider bottle and apple. The experiential activity takes place today (April 16th 2014) and is part of Carling British Cider’s wider OOH campaign which has seen a series of 6-sheets, national 48 sheets and digital 6-sheets appear at key sites across the country .

Shopper Marketing 2014: latest speakers

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Coca-Cola, Heinz, Unilever, Samsung, Grant’s Whisky, EE and Budgens have all signed up to speak at the Shopper Marketing 2014 conference organised by the IPM for April 29th 2014. Keynote speaker will be Simon Miles, digital director of Coca-Cola Enterprises. Other brand marketers speaking include Tracey Rogers, shopper marketing development manager, HJ Heinz, Jon Walbancke, shopper marketing manager, food and refreshment at Unilever, Andrew Leaver, head of retail for Samsung Electronics and Oliver Dickson, senior brand manager at Grant’s Whisky. Agencies presenting include MARS London, Dialogue, Haygarth and Bray Leino, while shopper marketing research companies, technology experts and channel experts talking include Powa, Shopitize, Sponge, Big River, Shoppercentric and TNT Post. Full details of the speakers and areas they will be covering will be on the IPM website. For ticket prices and details of how to book, call Jody Bratley on 020 7291 7742 (email jodyb@theipm.org.uk) or Stacey Devonport on 020 7291 7743 (email Staceyd@theipm.org.uk) or book via the IPM website. * Speakers and topics may be subject to chang e

Cadbury, National Trust update Easter Egg Trails with Eggsplorer theme

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Cadbury is updating its annual Easter Egg Trails campaign, run in partnership with the National Trust and National Trust for Scotland, with a new Eggsplorer theme. This year’s campaign involves trails at over 300 National Trust and National Trust for Scotland properties, with the activity reaching its peak over Easter weekend (April 18th to 21st 2014). For this year’s campaign, Cadbury briefed marketing communications agency RPM to come up with a theme and creative that enhanced cohesion across all of the trails being run. Although the campaign is in its seventh year, it is the first year RPM has worked on it. As each of the hosting properties is unique, RPM’s primary brief was to come up with a solution that created consistency across them all to enhance brand cut-through. RPM devised the idea of incorporating a unifying theme across all touch points, with participating children being turned into ‘Eggsplorers’ through the use of Cadbury-branded pith helmets, passports and trail journals. As lead agency for the integrated campaign, RPM has taken responsibility for all experiential and digital activity, with PHD overseeing media and GolinHarris taking care of PR. RPM’s response to the brief included developing an app to turn family photos of trail experiences into personalised socially-sharable content in the form of an Eggsplorer scrap book. RPM devised and delivered all creative collateral, branded and themed dressing at start and end points of the trails, redesigned the website and added an Eggsplorer-themed spin to the campaign’s online activity pack, trail pack and competitions. To generate pre-trail awareness, bursts of shopper activity were run across Morrisons stores. This entailed brand ambassador teams encouraging shoppers to buy from the Cadbury Easter range in return for an Easter Eggsplorer activity map and entry to a competition where consumers could win National Trust or National Trust for Scotland property entry passes. Trail participants are being asked to either pay a small fee or make a donation to take part in a trail, with all money going back to the National Trust and National Trust for Scotland properties themselves. Consumers will be able to ‘vote how their money is spent’ at the end of a trail by placing a sticker against three options on a trail ‘voting board’. Iwona Zbierska, Cadbury’s senior brand manager Easter, says: “Cadbury’s annual Easter Egg Trails nurture a real feel good factor that Cadbury, and in turn consumers, are helping the National Trust and National Trust for Scotland while experiencing the joy of our Easter Egg Trails. The campaign also reinforces Cadbury’s position as the leader of Easter treats and delivers a positive effect for the whole brand. ”

Cuprinol launches ‘Outspiration’ mobile app

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Wood care brand Cuprinol has developed ‘Outspiration’, a new mobile application designed to inspire customers to make the most of their outdoor space – and which also can be used to serve up promotions. Targeted at both experienced and novice DIYers, the app includes preview software which enables customers to digitally trial products and colours before they lift a real paint brush. The app features the latest tips and trends created by Cuprinol’s colour experts and even includes a local weather forecaster to help customers plan garden DIY around weather conditions, as well as social integration and up to date information on promotional offers. Once consumers have previewed their finished project and picked a colour, the Outspiration app will then direct them to an offers page where they can keep up to date with all the current promotions in Homebase and B&Q. The app was created by integrated agency Initials Marketing. Cuprinol digital activation manager Mandeep Thandi says: “There are considerably more barriers to embarking on outdoor decorating tasks than indoor equivalents including a lack of inspiration and the unreliable British weather. We hope the new Outspiration app will encourage customers to make the most of their outdoor space by offering inspiration, localised weather updates, practical tips and advice – as well as promotional offers.” The Outspiration app is available now and free to download via the App Store .

British Gas roadshow promotes energy saving

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Experiential agency BEcause is running a national roadshow to help British Gas promote its energy saving message at major consumer home exhibitions throughout 2014. The roadshow is the latest stage of the ‘Here To Help’ campaign designed and implemented by BEcause on behalf of British Gas. It consists of a touring exhibition space based around a series of ‘pods’ including customer service areas, genius bar and children's area. Consumers can access the latest technology from British Gas via smart devices or chat to brand ambassadors over a cup of tea. The set, which is informal and comfortable, has been designed to promote customer engagement. British Gas experts will also be on hand to provide advice and information about its new Hive Active Heating product, Generation Green education programme and ECO energy efficiency initiative. The British Gas ‘Here to Help’ roadshow made its debut at the 2014 Ideal Home Show, Earls Court, London. It will also visit Grand Designs Live (May 3rd to 11th), Ideal Home Show, Scotland (May 23rd to 26th), Ideal Home Show, Manchester (June 6th to 8th), and Grand Designs Live, Birmingham (October 9th to 12th) .

Chang Beer samples at Foodies Festival

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Premium Thai lager brand Chang Beer is attending the Foodies Festival programme of events around the UK looking to drive consumer awareness and trial. The Foodies Festival features nine events across a number of venues in London, Brighton, Bristol, Cheshire, Edinburgh and Oxford, with a predicted footfall of 250,000. Chang Beer has planned a programme of interactive activity on-stand, including sampling, a range of cutouts amplifying the brand’s Thai heritage, and a series of competitions. Chang will showcase its new range of cutout boards illustrated with Thai dancers, Muay Thai fighters and Everton footballers – a nod to the brand’s sponsorship of the club. Further compounding its heritage, the company’s branded tuk tuk will be on-stand, while its Chang-emblazoned football table will be available for guests to play on. Consumers will also have the chance to win a case of Chang Beer each day at the events by posting pictures of themselves posing in the cutout boards to the brand’s Twitter and Instagram channels. Geoff Tirrell, general manager of Chang Beer UK, says: “Summer is a key time of year for us to ensure brand awareness is high and the Foodies Festival events provide a great opportunity for us to interact with consumers and hopefully build an understanding of our Thai heritage also. The events receive an audience of passionate foodies, high profile chefs, restaurateurs, and industry buyers and professionals, so represent a fantastic chance to reach our core audience. ”

Nestle Cereal runs ‘Win a Cow!’ draw

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Cereal Partners UK has launched a new on-pack promotion, offering consumers the chance to “Win a Cow”… or rather, a year’s supply of cow’s milk. The campaign was created and executed by the independent integrated creative agency, BD Network, and is the first piece of work the agency has created for Cereal Partners UK following a pitch in 2013. Each promotional pack features a unique printed code that consumers can enter online to find out whether they’ve won. There are 84 chances to win a free year’s supply of milk, one for every day the campaign will run, plus an additional 250,000 pints of milk up for grabs. There will also be a final ‘sweep up’ draw after the main promotion finishes, with another year’s supply of milk to be won, plus 3,000 single pints and all unclaimed ‘winning moments’ prizes. A year’s supply of milk equates to two pints a day delivered to the winner. If the promoter cannot organise milk delivery to a winner, then they will get £500 instead. Cereal Partners UK says it expects strong results for the campaign because it is so different to the usual campaigns within the category. The campaign has already secured additional feature off-shelf in store, as well as sound activated mooing shelf barkers at-shelf in Asda stores nationwide. Georgina Jones, promotions manager at Cereal Partners UK, says: “We really wanted to do something a bit different within the sector and bring a bit of fun to our customers. The ‘Win a Cow’ promotion BD Network has created for us ticks all the boxes; it offers real value to shoppers, is humorous and has great cut-through. ”

Retail support specialist eXPD8 makes Irish acquisition

Haywards Pickles biggest brand investment in 35 years

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Haywards, the UK’s leading pickled vegetable brand, has launched a nine month media partnership with free paper Metro, including experiential and sampling. The activity, based around Haywards’ tagline ‘liven up your food’, is designed to increase brand awareness and penetration of the pickled vegetable category with a younger, more male focussed audience. Starting with sponsorship of the Metro’s Oddballs football column this week, the partnership will run in three phases until the end of December 2014. All three phases will involve a broad range of branded content throughout the paper, including competitions and recipe suggestions, as well as press ads and front cover strips. Brokered by UM London, the media spend is over £750,000. The first phase will include a sampling campaign kicking off in London and Leeds on May 21st, to liven up consumers’ lunches with sports fun. The sampling, undertaken by Metro promotional teams, will see chefs inspire customers with delicious recipes and simple, yet tasty ideas for how pickled vegetables can liven up every meal. The aim is to show Haywards’ versatility as a cooking ingredient. There will be picnic style tables and chairs, as well as sports and fairground games to participate in at the selected venues. The second phase of activity will begin in September and focus on beetroot, with the third and final phase commencing in November around pickled onions. This media partnership will again encompass a range of content, competitions, and sampling activity. Kate Charman, Haywards brand manager, Mizkan Europe, says: “Consumers have a tendency to know what they like and will often buy and cook the same thing again and again. Younger generations also tend to see the pickled vegetable category as outdated and losing relevance, so we need to reinvigorate it to bring in and educate younger consumers. Pickling is a big trend, with many restaurants offering pickles on their menu, so clearly there is an appetite for these products. This campaign will encourage consumers to step out of their food comfort zone and turn the bland into brilliant!” Haywards is owned by Mizkan Europe, a subsidiary of Mizkan, a Japanese company which is the number one Sushi seasoning supplier in the world. Mizkan also owns Branston Pickle and Sarson’s Vinegar .

Lambrini teams up with online bingo brand Cheeky on pack offer

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Halewood International, the UK’s leading independent drinks manufacturer, is set to a launch an on pack offer with bingo site Cheeky Bingo across a wide range of Lambrini flavours. The promotion, created by ATOM Marketing, reflects a significant audience overlap for both the Lambrini and Cheeky Bingo brands, both of which appeal to a 21-34 year old female demographic. This activity will also encourage trial of the Lambrini flavours and awareness of the Lambrini brand. The on pack offer will run on 1.3 million bottles in total, across Lambrini Original 1.5ltr, and 75cl Lambrini Original, Cherry, Peach and Rosé variants. The bottles feature a promotional label which includes a unique code to claim five free tickets (worth £5) to play the Lambrini Sparkling Jackpot at www.CheekyBingo.com during the last Friday of every month between May and August. Each monthly game has a total jackpot of £10,000 to be won. Lorna Tweed, brand manager for Lambrini at Halewood International, says: “The Cheeky Bingo on pack offer will engage with and reward many of our Lambrini fans, by offering them a chance to win a guaranteed £10,000 every month. As well as the special Sparkling Jackpot games, CheekyBingo.com will implement a branded site takeover and chat games offering free bottles of Lambrini to encourage trial. Lambrini is always looking for new ways to engage with our loyal customer base, and Friday night online bingo is a perfect match for our consumers to enjoy nights in with friends.” Danny Mahon, head of marketing for Cheeky Bingo, adds: "Cheeky players love to get together, have fun and chat online, just like Lambrini girls! We're very excited about this partnership and look forward to welcoming Lambrini fans to CheekyBingo.com" The promotional bottles will be distributed throughout the Off Trade from the beginning of May, including all major multiples and convenience stores. The promotion will be open to over 18s only .

Mars Brazil World Cup 2014 on pack promotion

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Mars is running an on-pack promotion in advance of the forthcoming FIFA World Cup in Brazil on both its confectionery and ice cream ranges offering personalised England football shirts as prizes. Mars is an official sponsor of the Football Association, and the promotion offers shoppers the chance to win one of 500,000 official England football shirts, with their own name or message on. It is being run across specially marked promotional Mars bar packs and Mars ice cream packs. To enter, people log on to www.marsbar.co.uk and enter the unique codes found inside promotional packs or text the code to Mars. The prize draw is open until July 31st 2014 .

Coca-Cola launches football promotion to celebrate 2014 FIFA World Cup

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Coca-Cola GB is giving consumers the chance to win up to one million limited edition Coca-Cola footballs in the run up to the 2014 FIFA World Cup tournament – and will be giving money to charity as well. An official FIFA partner, Coca-Cola says it hopes to inspire people to be active this summer. The Win A Ball promotion will run from April 29th 2014 to July 13th 2014. To be in with a chance of winning, consumers will need to enter the unique code found on selected promotional packs of Coca-Cola and Coke Zero at www.winaball.co.uk. For every valid entry made, Coca-Cola GB will donate 10p to StreetGames, the UK charity which takes sport to young people in disadvantaged communities across the UK. Coca-Cola GB has partnered with StreetGames since 2010, helping to bring sporting opportunities to over 110,000 young people across the UK. The Win A Ball promotion will be supported by a marketing campaign focused on the power of football and how one ball can inspire people everywhere to move. The campaign includes TV, digital, outdoor and print. Bríd Drohan-Stewart, marketing activation director, Coca-Cola Great Britain, says: “Coca-Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come. We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.” She adds: “The Coca-Cola Win A Ball promotion will also directly benefit our charity partner, StreetGames, who are at the forefront of bringing doorstep sport to disadvantaged communities across Great Britain. With every valid entry, 10 pence will be donated to StreetGames to help them continue with the fantastic work they do to give young people access to sports and activities on their doorsteps." The promotional giveaway is part of Coca-Cola GB’s ambition to encourage consumers to lead active healthy lifestyles. It follows an announcement last month that it would be investing £20 million in active lifestyle programmes over the next seven years to get one million people active by 2020 .

Barny’s World of Discovery UK roadshow tour

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Mondelez-owned snack brand Barny is targetting families across the UK with a new roadshow, Barny's World of Discovery. Created by Arc London, the experiential campaign for the bear-shaped sponge brand – launched in the UK last year – will visit 11 different locations across the UK. Beginning at the Manchester Arndale Centre on the 2nd May 2014, the tour will then visit destinations including the Eastbourne International Air Show and the Bristol International Balloon Fiesta, as well as county shows and shopping centers. Arc London has created a fun and interactive experience featuring the Barny wall of discovery – an 8 metre illustrated wall featuring Barny’s friends that come to life via augmented reality using AR enabled tablets. The work will also encourage children to explore and find out interesting facts about ladybirds, butterflies, snails and other insects through various activities within the discovery area. Barny himself will be there to meet all of the families that visit, and teams of brand ambassadors will be distributing samples of chocolate and milk Barny samples, along with the latest flavour in the portfolio, strawberry. Barny’s World of Discovery enables families to discover nature together and creates an experience that is both fun and educational whilst also raising brand and product awareness. Camille Bouveret, assistant brand manager at Mondelez International, says: "Having increased our activity following the success of last year, 2014 promises to be even more exciting and memorable. Last year's experiential activity contributed to the huge success of Barny's launch, with over 7% penetration and 35% repeat rate. "

Wyke Farms summer sampling campaign targets two million consumers

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Wyke Farms, the UK’s largest independent cheese producer and milk processor, starts a summer sampling tour next week aimed at reaching more than two million consumers throughout the summer. The Wyke Farms sampling kitchen will attend 19 national family, lifestyle, county, food and equine events across the country. The general public will be invited into the Wyke Farms trailer to taste its award winning cheddar in a traditional farmhouse kitchen layout. This year, the company is focusing heavily on its ‘local’, ‘traceable’ and ‘environmentally friendly’ credentials, as 2014 witnesses further increase in demand for these attributes from shoppers. Jennifer Gray, marketing manager at Wyke Farms, says: “This experiential activity provides a platform for us to talk about our family history, sustainability, short supply chain and animal welfare in detail, aspects which are harder to convey on packaging or through advertising where the interaction time is shorter.” The Wyke Farms team will be encouraging brand loyalty at the events by offering consumers samples, product offers, coupons and recipe cards. Wyke Farms is sampling its farmhouse cheddar at The BBC Good Food Show, The Royal Bath & West Show, The Grand Designs Show and MasterChef Live among others. Product sampling includes Wyke Farms Simply Gorgeous Vintage Cheddar, Just Delicious Extra Mature Cheddar, Rich and Creamy Mature Cheddar, and also Superlight Half Fat and new Somerset Old Smokey. Wyke Farms has been producing its award-winning cheddar for over a century and is now the largest family-owned cheese maker in Britain, selling over 14,000 tonnes annually .

Prolog retains Carlsberg POS contract

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Carlsberg, the fourth largest brewer in the world, has renewed its contract with Point of Sale (POS) management and distribution specialists Prolog for another term. Carlsberg and Prolog have already been working together for 10 years, and during that time Prolog has successfully delivered millions of promotional items supporting Carlsberg’s growing brand portfolio, ranging from consumer promotions through to large scale national campaigns delivered to high street and licensed premises. This year, Prolog will be supporting Carlsberg as it embarks on its World Cup 2014 campaign. During the last major football tournament on which the two companies worked together, the UEFA European Football Championships 2012, over 400,000 items of POS were successfully collated and delivered into pubs, clubs and retailers in a 28 day period. Prolog offers a full range of services covering the management and delivery of brand collateral and communications, including warehouse management and distribution solutions, kit collation, pick and pack, storage and delivery .
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